Tommy Hilfiger Fragrance Launch

Sara Flaksbard

Tommy Hilfiger partnered with Lux Asia to launch the "Tommy" and "Tommy Girl" fragrances, embodying the essence of Classic American Cool. Max Media orchestrated an unforgettable event on Sydney Harbour, where guests arrived in luxury via private yachts. The venue, a breathtaking private residence, set the stage for an evening of indulgence, sophistication, and sensory delight.

Our team collaborated with Max Media to curate a pescatarian menu to complement the brand's elegant yet youthful image. Guests were treated to an exquisite selection of six canapés including a blend of cold and warm canapés, catering to diverse dietary preferences. Highlights included pea blini with cured ocean trout and Kaluga Reserve Caviar, roasted eggplant and tahini panna cotta on rye pumpernickel, and porcini mushroom arancini with vincotto mayo. The indulgence concluded with a refreshing and creamy lemon sorbet that left a lasting impression. Beverages included expertly crafted cocktails and champagne. 

The fragrance launch was a resounding success, seamlessly blending luxury, style, with a culinary journey. The exclusive setting and impeccable execution created an immersive brand experience, leaving a lasting impression. Tommy Hilfiger and Lux Asia’s collaboration was brought to life through this event, reinforcing their shared vision of sophistication and effortless elegance.