Paint the Town Red, for REVLON!

Sara Flaksbard

REVLON celebrated International Lipstick Day in spectacular fashion at the Big Top Luna Park Sydney. Partnering with Chemist Warehouse, the event was a tribute to beauty and confidence, highlighted by lipstick golf, dancing glitter lips, and a special appearance from Australian music royalty, Delta Goodrem. The Luna Park face received a one-night glow-up with bold red lips and dramatic lashes, embodying the essence of REVLON’s iconic branding. More than just a glamorous night, the event raised awareness and support for REVLON’s longstanding charity, Look Good Feel Better (LGFB), which empowers individuals facing cancer treatment with confidence-boosting beauty techniques.

We were honoured to craft a menu that seamlessly integrated REVLON’s signature branding. Every detail was curated, to enhance the immersive experience—REVLON-red napkins, custom ice cubes, branded burger boxes, chip cups, paper trays, and more. The visually aligned and delicious menu elevated the evening, leaving guests with a taste of both luxury and purpose. This attention to detail ensured the event was as visually captivating as it was delicious, perfectly complementing the brand’s bold aesthetic.

This event transformed Luna Park into Lipstick Land for the night, reinforcing REVLON’s commitment to beauty with purpose. The event raised much-needed support for LGFB, helping cancer sufferers regain confidence through practical beauty techniques. Through our creative integration of the food and presentation of REVLON’s signature red shining throughout, the event was an unforgettable success.