When planning a corporate event, one of the first things you should think about is having a strong theme. A theme is optional for many personal events, but for a corporate event it's really a necessity. Here are some of the reasons why a corporate event can benefit from a theme.
Event Themes Offer a First Impression of the Event to Employees
Many corporate events can sound generic, such as awards ceremonies, or holiday parties. When employees are told that such an event is happening, they may not be able to get really excited about it: after all, they don't know what to expect. Having a theme gives employees something to latch onto and get excited about, offering a positive first impression.
Event Planners Can Use Event Themes for Decor and Design
Planning an event from scratch is very hard. An event theme gives an event planner information about what type of decor they should invest in. Certain themes lend themselves very well to specific colors, patterns, and decorations. All of this ultimately simplifies the process of planning.
This is especially true of more common event themes, such as a "beach side or tropical vacation," as there are many examples of these themes that you can look at in design magazines, scrapbooks, and online.
Event Caterers Can Design Menus Around an Event Theme
An event theme gives your caterer a jumping off point when designing your event's menu. Of all things in a corporate event, the food is arguably the most important. Food is what most people are going to remember the most.
Your caterer can get creative about matching your food to a theme, potentially based on geography, appearance, ingredients, or season. An arrangement of exciting and unique food will not only emphasize your theme, but also give employees something to talk about both during and after the event.
Event Themes Are Memorable Compared to Events Without Themes
An exciting and whimsical theme event is going to be more memorable than an event without theme, as there's more to distinguish it. A generic corporate event just doesn't have a lot to remember, whereas a themed event can have unique activities, food, and design -- all of which will keep people talking about the event for years to come.
In the future, employees will be more likely to attend corporate events and enjoy them, as they already know that the event is likely to be engaging and fun. Corporate events that are non-mandatory can easily have attendance issues, while making corporate events completely mandatory often strips them of their fun.
Event Themes Let Employees Work Together
Deciding upon an event theme doesn't have to be the responsibility of the event planner alone. Rather, an event planner can have employees work together to decide on themes and add elements to the theme. This taps into the creativity of employees while also giving them a certain amount of ownership and engagement in the party. The more they engage with the party, the more likely they are to get a party that they enjoy.
Event Themes Can Be Used for Any Type of Corporate Event
A theme is an easy way to plan virtually any type of corporate event. It doesn't matter what type of event it is: a theme can be applied. Moreover, you can choose how much you want to apply the theme. Some events can be heavily themed, with costumes and events, while other themes can be a very light theme that involves only catering and decor.
Event Themes Let Employees Get Creative and Involved
In addition to letting employees make decisions about a theme, employees can also get creative and involved in other ways. You can host contests that are related to the themes, have employees dress in costume, or have employees participate in making decor. This gives employees some time to connect with the theme of the event, while also giving them some fun things to do together.
Planning and engaging with a corporate event is an excellent team-building exercise, regardless of the type of event. If you're interested in helping employees work better together, having them participate in the planning of a corporate event can have some major advantages. In addition to this, it does reduce the amount of planning that the event planner has to do on their own.
All-in-all, an event theme essentially creates a framework for a corporate event. Meanwhile, employees are able to decide how much they want to get involved with the theme, as well as adding their own input to the event itself. If you want a memorable, exciting corporate event, you need a memorable, exciting theme. You can get started now by discussing your corporate event and your needs with Laissez-Faire.