Finding The Perfect Sydney Venue For Your Event

Date Posted: 19/03/2018 9:40:28 AM
Posted By: Tara Connolly

Deciding upon the best event space or venue is very crucial to your event’s overall success. It may be a corporate party, a wedding, a birthday or an awards night. Whatever the reason, the venue will hold everything in place. Although finding a venue takes time, it doesn’t have to feel like a daunting task.

Let’s say you have already identified the type of event you’re planning and the purpose of the party - now all you need is the venue. There are different factors you need to consider when selecting the right venue for you. Before we discuss some of the best venues and event spaces, let’s go through the factors you’ll need to consider when choosing one.

#1 Know Your Target Audience and Guests

When choosing a venue, knowing who your guests are and how many will be attending the event will give you an idea of the capacity you need. You have to make sure that you know at least an accurate estimate of the number of guests since this will limit your venue options. The venue should also reflect the guests taste and expectations.

#2 Check Your Calendar

Timing is a big factor when choosing your venue. The date of the event will be the next limiting factor. Depending on your event, you may be either flexible with your event date to get the venue you want or you have to be flexible with the venue of your choice in order to get a date that works.

#3 Know Your Venue Budget

With an open-ended budget, you will have hundreds of venue choices, but it is more likely that your budget may be limited. So, you should be aware of your budget limitations beforehand, but you can always plan a great event within a reasonable budget.

#4 Venue Location

After having the number of attendees and the possible dates narrowed down, it’s now time to know the locations of the venues on your list. Other than hotels and event conferences which are very popular, you can further narrow down your options to which venue is the most convenient for your guests or to a location which will increase the RSVP rate.

#5 Venue Space

The venue that you will choose should also have the appropriate space for the type of event you’re planning. Also, does it have a space for a dance floor, does it have their own PA system? What kind of table setup will you require? Does the facility’s condition reflect your standards? Does the venue meet the criteria of the event?

The venue should also have ample parking space (or easy access to public transport), offers good security, possibly offer services like catering, tables, chairs and linen rentals or floral arrangements if needed.

#6 Venue’s Reputation

A venue’s reputation is sometimes the difference between holding a good event and having a truly great event. You can see it by how the venue manages their staff, facilities and their clients. You will feel they care if they treat you like a VIP or the venue is flexible to your requests. Schedule a site visit to actually see the venue and see if it fits your criteria for the overall feel of the event. Ask for a tour around the venue including the entrance, the different spaces available, bathrooms and parking lot.

Examples of Great Sydney Venues

Below are 3 examples of spectacular venues that might be perfect for your event:

Roundhouse at UNSW


The Roundhouse is the venue of choice for the biggest music acts and has evolved into accepting a range of events. The Roundhouse can do concerts, conferences, product launches, dinners, parties and weddings.

The venue has a capacity for 10 to 2,200 guests with a panoramic room that can seat up to 1,000 guests or 500 individuals for a banquet style party.

The venue also provides a cutting edge AV system with a modular stage and PA systems with 50 years of experience in creating a great production. It also offers a 360 degree balcony with 8 flexible breakout rooms with built in AV systems. These spaces can be customised with removable walls, thus you can combine all rooms into one.

The venue is suitable for:

  • Company parties
  • Business conferences
  • Product launches
  • Mini concerts
  • Formal dinners
  • Weddings
  • Exhibits.

Menu types can be formal plated, buffets, canapes, cocktails and food stations. Drinks could include bubbly, beer and non-alcoholic drinks since the venue is suited for big parties to small intimate gatherings.

The Freedom Hub

Freedom Hub

The Freedom Hub is a 100 year old warehouse event space located in the suburb of Waterloo, Sydney. The venue is constructed with high ceilings with black steel beams which are perfect for hanging gardens, festive lights and bright flowers. The cement floor is hand made of hand smashed river pebbles with white wash walls and large windows that add to the beautiful natural lighting.

100% of profits from The Freedom Hub supports victims of modern slavery & human trafficking within Australia. Their slave free supply chain and preferred suppliers ensure that they run ethical events, ethical weddings and your guests will love the feel good factor.

The venue is best for these styles of events:

  • Drinks and canapes followed by a speech or presentation
  • Dinner events for up to 100 guests
  • Breakfast seminars or brunch events
  • Cocktail events for up to 150 guests.

La Porte Space

 la porte space 14

La Porte Space is a multifunctional and unique space that provides luxurious creative spaces for leading industry businesses.

La Porte Space is located within the walls of a restored 1930 heritage building which offers a range of Scandinavian designed studios and concept spaces perfect brand showings, fashion shows, cocktail parties, media dinners and small corporate events. The venue can accommodate up to 400 guests with 5 function spaces.

The venue is best for:

  • Formal dinner events
  • Art launches with drinks and canapes
  • Cocktail events
  • Big family dinners
  • Reunions with buffet style dinners.

Click here to check out other excellent venues for your next event or party. Enjoy!

Perfect Venues for your next Product Launch

Date Posted: 20/02/2017 11:24:32 AM
Posted By: Tara Connolly

Planning your next Product Launch

A product launch is a great marketing move for any business wanting to get their new product out there and create interest. Take for example the buzz that big companies like Apple and Samsung create for their product launches. They’re huge, classy and cool events that can rake in millions of dollars.

This is because they know how to launch a product and they already have an established name in their industry. How about small, medium and large businesses devoid of the apple logo? How do you strategise, create excitement, attract audience and generate awe during your product launch?

It’s as simple as highlighting the day and the event together with the product. It’s about creating one event that can create impact offline and online. How?

Planning the launch

Generating brand awareness across platforms and channels is a must for any corporation or business planning to launch a new product. This means posting on social media, hinting at what is in store for the future. Get your audience talking about you.



Scallops #foodmadewithlove #unique #party #events #anmm #laissez_faire_catering #seafood #fresh

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To increase your odds of getting noticed, let’s focus on the planning of the day itself - the venue, the food and the atmosphere. This should all be planned before you start talking about the product launch on social media or in email newsletters.

Use the venue to entice your audience

The event venue can make or break the atmosphere you want to create for your product launch. While many product launch events would suit an on-site atmosphere (in the company office or business place), holding an off-site event can add a sense of gravitas and more people are likely to be interested in attending if it isn’t being held at their regular 9 to 5 office.

Venues create impact. Choose one that can fit your ideal number of guests and consider one which will complement your brand’s goal. Here’s two of our top recommendations for product launches: Cell Block Theatre at the National Art School and Harbour 220.

Cell Block Theatre

The cathedral-like space of this venue is amazing and hard to find elsewhere. It’s historical and interesting. The venue also has an entertaining space outside, so your guests don’t have to be confined to the interior when it’s time to mingle and look around. Accommodating up to 350 for a cocktail event inside and an additional 400 for the courtyard, this venue is perfect for memorable product launches.

The Cell Block Theatre at the National Art School

Find more information about Cell Block Theatre here.

Harbour 220

Harbour 220 on the other hand is an exclusive venue that suits a highly sophisticated atmosphere. This venue boasts impressive view and is well suited for an elegant product launch. It can be a venue for cocktails or even sit down dinners for up to 100 guests.

Harbour 220 Cover Photo

Find more information about Harbour 220 here.

Remember, these are just two gorgeous venues you can choose from. For other recommendations go to our list of stunning and functional venues here.

Choosing the right food and beverage

The dilemma with product launches is that cocktail and sit down dinner events both work. It all depends on what kind of atmosphere you are going for.



Gin, blackberry and lemon #catering #events #laissez_faire_catering #drinks #gin #gintonic

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A cocktail product launch encourages more socialisation and can feel more casual than a sit down dinner. After all, you need guests to move about and talk about your product right? You can come up with an impressive cocktail menu by asking your caterers for recommendation. Pairing drinks with delicious hors d'oeuvres will keep guests interested throughout the event.



Did you ask for paella for 400 #yesplease #eventplanning #laissez_faire_catering #cocktails #unique #events #paella #spanish #food #biggestpaellaever

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A sit down dinner product launch can feel more refined, and this means the event must have great food whether it’s platters or a three course meal. Your product demonstration or announcement might come in between meals, and there should be a signature drink you and your caterer have chosen for the event to compliment the meal.

Creating the right atmosphere

Create the right atmosphere with a theme. If your product launch is for a new tech gadget or software, use cool blue lighting and matching minimalist decor. If your product launch is for a new series of fashion items, play popular music and make sure the venue is bright enough to show off your product. Most importantly, accommodate your guests like royalty and they’ll never forget your product launch.

Check out our drinks menu for more ideas