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Why Event Themes are So Important for Corporate Events

Date Posted: 21/01/2019 5:32:00 PM
Posted By: Roselen Fernandez

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When planning a corporate event, one of the first things you should think about is having a strong theme. A theme is optional for many personal events, but for a corporate event it's really a necessity. Here are some of the reasons why a corporate event can benefit from a theme.

Event Themes Offer a First Impression of the Event to Employees

Many corporate events can sound generic, such as awards ceremonies, or holiday parties. When employees are told that such an event is happening, they may not be able to get really excited about it: after all, they don't know what to expect. Having a theme gives employees something to latch onto and get excited about, offering a positive first impression.

Event Planners Can Use Event Themes for Decor and Design

Planning an event from scratch is very hard. An event theme gives an event planner information about what type of decor they should invest in. Certain themes lend themselves very well to specific colors, patterns, and decorations. All of this ultimately simplifies the process of planning. 

This is especially true of more common event themes, such as a "beach side or tropical vacation," as there are many examples of these themes that you can look at in design magazines, scrapbooks, and online. 

Event Caterers Can Design Menus Around an Event Theme

An event theme gives your caterer a jumping off point when designing your event's menu. Of all things in a corporate event, the food is arguably the most important. Food is what most people are going to remember the most. 

Your caterer can get creative about matching your food to a theme, potentially based on geography, appearance, ingredients, or season. An arrangement of exciting and unique food will not only emphasize your theme, but also give employees something to talk about both during and after the event.

Event Themes Are Memorable Compared to Events Without Themes

An exciting and whimsical theme event is going to be more memorable than an event without theme, as there's more to distinguish it. A generic corporate event just doesn't have a lot to remember, whereas a themed event can have unique activities, food, and design -- all of which will keep people talking about the event for years to come.

In the future, employees will be more likely to attend corporate events and enjoy them, as they already know that the event is likely to be engaging and fun. Corporate events that are non-mandatory can easily have attendance issues, while making corporate events completely mandatory often strips them of their fun. 

Event Themes Let Employees Work Together

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Deciding upon an event theme doesn't have to be the responsibility of the event planner alone. Rather, an event planner can have employees work together to decide on themes and add elements to the theme. This taps into the creativity of employees while also giving them a certain amount of ownership and engagement in the party. The more they engage with the party, the more likely they are to get a party that they enjoy.

Event Themes Can Be Used for Any Type of Corporate Event

A theme is an easy way to plan virtually any type of corporate event. It doesn't matter what type of event it is: a theme can be applied. Moreover, you can choose how much you want to apply the theme. Some events can be heavily themed, with costumes and events, while other themes can be a very light theme that involves only catering and decor. 

Event Themes Let Employees Get Creative and Involved

In addition to letting employees make decisions about a theme, employees can also get creative and involved in other ways. You can host contests that are related to the themes, have employees dress in costume, or have employees participate in making decor. This gives employees some time to connect with the theme of the event, while also giving them some fun things to do together.

Planning and engaging with a corporate event is an excellent team-building exercise, regardless of the type of event. If you're interested in helping employees work better together, having them participate in the planning of a corporate event can have some major advantages. In addition to this, it does reduce the amount of planning that the event planner has to do on their own.

All-in-all, an event theme essentially creates a framework for a corporate event. Meanwhile, employees are able to decide how much they want to get involved with the theme, as well as adding their own input to the event itself. If you want a memorable, exciting corporate event, you need a memorable, exciting theme. You can get started now by discussing your corporate event and your needs with Laissez-Faire.

Call Us Laissez-faire Catering Sydney

Throwing the Best Corporate Event in Sydney: All About Event Themes

Date Posted: 20/04/2018 10:55:01 AM
Posted By: Tara Connolly

Liven up your next business function with the inclusion of a theme! When used properly, a theme can breathe life into an event or encourage excitement about an upcoming company do. Encourage engagement and develop your company culture through more detailed, interesting, and compelling events.

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The Benefits of Corporate Event Themes

Christmas parties, end of year parties, and milestone celebrations -- all of these can be celebrated though a themed event. Many employees don't find the prospect of an employee event overly alluring; they feel more obligated to attend than excited. Creating a fun theme is a way to draw in employees who would otherwise be disengaged.

Corporate event themes also make it easier for you to plan your event, as it gives you guidance regarding essentials such as catering, decoration, and activities. It may be difficult to figure out how to celebrate a generic "end of year" party, but it's much easier if you're doing a "retro flashback" theme. 

Creating Themes for Sydney Corporate Events

What are the best themes for Sydney corporate events? It all depends on the business and the event that's being celebrated.

  • New Year's Events. If you want to go modern, glow stick events are a festive and affordable way to jazz up a traditional New Year's Event. If you'd rather go classic, a "roaring 20's" theme can be a fun way to get everyone involve. Don't forget a costume prize -- and include an exciting way to ring in the New Year.
  • Corporate Milestones. Whether you've come in under budget or met revenue goals, celebrating corporate milestones will encourage employees to work harder. Consider something like a "casino night"; keep it fun and light-hearted to truly ensure that the employees have   fun    rather than feeling as though it's like work.
  • Holiday Parties. During the holidays, no one wants to go to yet another business Christmas party. Liven it up with a tropical getaway theme, giving employees a new way to celebrate old traditions. 
  • Product Launches. When products launch, you want the business to get hyped! Consider dramatic events that relate to the product launched, such as a racetrack theme for a road-worthy product. Don't forget the red carpet!

With a little thought, you can find the perfect theme for nearly every corporate event.

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Planning Corporate Events in Sydney

One of the major benefits of establishing a theme is that it makes the entire process of organising and conceptualising the event faster and easier. Once you know the theme of your event, you'll be able to easily figure out:

  • Where the event should be held. Outside? Inside? On company campus or a rented venue? A casino night would necessitate something extravagant and sophisticated, while a tropical vacation theme would lend itself better to the outdoors.
  • What type of food is being served. Does it require trendy appetisers? Or is it more a company potluck type of event? A roaring 20's event would be best run with some elegant apartifs.
  • What decorations are used. What should the colors be? Are there symbols closely related to the theme? With a tropical vacation theme, you already know sand, coconuts, and palm trees may factor in.
  • What entertainment should be brought in? Is there a type of music commonly associated with this theme? Are there any specific entertainers? At a casino night you might have poker dealers or other "gambling."
  • What should guests wear? Is this type of theme usually formal or informal? A tropical event could be firmly casual, while a casino night might demand formality.

Themes give you a solid jumping off point so you can create a detailed company event plan without having to create everything from whole cloth. For many themes, you may be able to easily find information online.

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Example Themes for Corporate  Events

There are no restrictions on the type of theme you can use for your corporate events, provided they're appropriate and professional. Take risks and be bold and you're more likely to create a memorable event.

  • James Bond 007 theme. Bring out the inner spy of your employees with a spy-vs-spy theme, including elegant dress, casino inspired decor, and intricate food and drink.
  • Las Vegas theme. Go big and bold with a larger than life Vegas theme. Glitter, lights, and all the trappings of Vegas can be incorporated into something like fundraising.
  • Winter Wonderland theme. Bring fake snow and mistletoe into the hotter months, such as by celebrating a themed Christmas in July.
  • Circus theme. Bring in some clowns, fair food, and a festive, brightly colored decor for this "kids" theme that's equally fun for adults.
  • Summer vacation theme. Let employees go casual with a summer vacation while still at work, especially useful to reward employees for a job well done.

 

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Those are just a few corporate events that you may want to consider. There are endless possibilities, depending on the event itself and your company's goals. Through themed events, you'll find it easier to plan ahead and figure out everything from what food you want to serve to where it will be best held.

Need some help planning your next corporate event in Sydney? Let us know!

Call Us Laissez-faire Catering Sydney